Who gives a damn?
If there's one thing that freaks out startups of all ages, it's finding and growing a solid customer base. And while failure statistics are often exaggerated, the main cause of things heading south is an inability to flog our wares. Here are a couple of stories that may just help.
Let me apologise straight way. If you've been to one of my presentations recently or have somehow read my new book, The 1 Minute Commute - which is unlikely, as it isn't released until June 26th - then you may be familiar with the two stories I use in this podcast. But I've no doubt rearranged the words a bit, so well worth another review I suggest.
One stars the Francois Langur monkey, who, while born bright orange has very dark brown parents. It turns out, our hero needs to stand out, lest Mummy and Daddy monkey wander off elsewhere.
Next up, I meander into the world of self-defence. Not because I'm any kind of expert in the topic, but because on a short course some years ago, I learned a little gem that is very relevant to our business journeys. Please have a listen. I for one, give a great big damn that you do.
STOP PRESS: I ceased Mellow Brick Road in early 2019 and have a new podcast, Rekindle where I talk with entrepreneurs, creatives and trailblazers to discover how they stay energised, inspired and on-track. Please join me there, you can subscribe via Apple Podcasts, Google Podcasts, Spotify, Stitcher or wherever else you get your podcasts. And if you’d like a gentle nudge each time a new show is published, subscribe to my newsletter.