We don't always get on the right bus
Books, books, books as far as the eye can see. Fear not, this is not a post that's blatantly promoting my new book. Well not solely. Truth be told I hardly mention it. No, this is more about the state of the small business nation, or more appropriately, how the nation views small business.
Yes, at the time of writing, I certainly am basking in the arrival of my new book, The 1-Minute Commute. Since the launch two weeks ago, I've been giving interviews to anyone who'll listen, feverishly writing guest posts for a myriad of publications, (like this one) even appearing on breakfast telly (sorry, that link only works for people in Australia I'm told).
Phew, it's so taxing being a media star (he joked). No, seriously it's been fun and of course I really appreciate the exposure.
What has bugged me more than a little though, is the incidence of the view that all small businesses are a struggle; most end in spectacular failure and the general perception that we all walk around in our Ugg boots, feeling miserable and talking constantly to our cats.
I don't even have a pair of Ugg boots. Or a cat. So there.
In this little podcast - devoid of guest or music, for reasons I explain - I'll let you know what I believe the more truthful situation to be. While I don't mention this analogy in the podcast, I can tell you that in my opinion, what is measured as 'failure' is more frequently nothing more than the realisation that the bus we've jumped on, turns out to not be going where we thought it might.
The bus has not failed. We just got on the wrong bus. Anyway, have a listen and see what you think. It may help to hum some music to yourself as you press 'play'. You'll hear why.