The appeal of the portfolio
Yuri Cataldo's creative journey has seen him lecture at Yale, Princeton and Stanford, work in theatre design on Broadway and kickstart a couple of businesses. So what does he do when he's feeling less than energetic? Mainly, he leans on people.
Well, he does a fair bit more than that as you’ll hear and importantly, those he leans on are well-briefed and have come to know what to expect. He calls them his ‘masterminds’.
Yuri is also a strong believer that just because he’s created something, doesn’t mean he has to slave away at it all day, every day. We all need to take breaks, lest we become ‘business bores’.
For anyone in the creative industries, there’s lots to like and agree with in this podcast and Yuri’s willingness to embrace a ‘portfolio’ working life is surely largely driven by his desire to keep fresh and engaged.
I really like his comment about starting new ventures, particularly the piece where he says “just because I baked that cake, doesn’t mean if it’s terrible, that I have to eat it”. Amen to that.
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